IT Branding for Romania

The Ministry of Communications and Information Technology is lanching today a four-year branding strategy for Romania's IT industry. You can read here the official announcement and here the strategy document (both of them are in romanian).

The initiative by itself is a very good one especially if we remember that Romania has been missing for the past 16 years such a strategy. The quality of romanian IT specialists is wellknown worldwide, but the country itself was somehow not able to benefit from this strong brand. In the past 5-6 years we witnessed several romanian IT companies emerging as strong representatives of the industry. Unfortunatelly, their efforts were (and still are) individual, hence the results are rather far from the ones that could have been achieved based on an industry-level strategy.

I hope this is more than "light & magic" and there is a real driving force behind the initiative (rather hard to believe when you see the date of the last article posted on www.itviewpoint.ro - the official website of the initiative).